Selling in San Francisco

Sell with a plan, not a guess.

Pricing, prep and timing shape how a sale goes. I'll walk you through the numbers, what's worth fixing and what isn't, so every decision is made with the full picture.

View of Coit Tower from a bay window

Start here.

Free resources for San Francisco sellers.

Free guide

The SF Seller's Guide

Prep that moves the needle vs. money you'll never see again, and how pricing really works in this market.

Get the guide

Education

Selling a TIC

The full TIC guide covers the selling side: how buyers finance a TIC and what they'll ask about your agreement.

Read the TIC guide

Monthly

The SF Insider

Market context without the panic, so you can plan your timing with real information.

Read the newsletter

How we'd work together

Three steps, no pressure.

1

Discovery call · 20 min

Your goals, your timing, and whether we're the right fit. A first conversation, not a commitment.

Book the discovery call

2

Consult · 60 min

We go through your home, your goals and your timeline, and map out pricing, prep and the plan. You'll get a short questionnaire after you book.

Book a consult

3

Prep and listing

Prep priorities, presentation and launch, with clear numbers and regular updates through closing.

Thinking about selling someday?

Timing matters, and so does preparation. Let's talk early, even if the sale is a year out.